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Project: TiVO Showcase Art Direction, Concept, Information Design Changing television viewing habits due to TiVo and the internet are resulting in consumer and trade media alike asking “Is TV dead?” We say, “If you can’t beat ‘em, join ‘em”. We bought placement on TiVo’s Showcase area and allowed TiVo users to watch a special animated music video (done by Buck LA) by a new band The Tacomas, with a link to the Tacomas’ website. TiVo users could also request brochures for the Tacoma as well as view the award-winning National TV spots for the Tacoma. TV, TiVo, and Internet in one integrated campaign. |