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Project: Toyota.com homepage Art Direction, Interface Design After sliding down the annual J.D. Power automotive website survey rankings due to revamped websites by every other auto manufacturer, toyota.com needed an update to keep up with the "one-rollover-away" functionality that was so highly esteemed by J.D. Power. All is not apples-to-apples in the world of automotive websites however, as the websites that were deemed to be most accessible also had much fewer than the 19 vehicles that Toyota offers. I worked closely with our flash designer to provide an elegant solution: functionality in a rollover that was heretofore only available with several clicks |
