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Project: Amped 3 FJ Cruiser Challenge - 2005 Concept, Art Direction Understanding console videogaming to be a burgeoning opportunity to get Toyota in the living rooms of a growing market, we sought to place various Toyota vehicles in many different game titlles, including NBA 06/NBA Live06 as well as SSX4 and Amped 3. We worked closely with the developers of Amped 3 to integrate Toyota’s rugged new FJ Cruiser into the storyline of the game, integrating Toyota’s “moving forward” branding, as well as just plain getting some beautiful digital sheetmetal in there. The integration fit so well that Toyota was the only non-snowboarding-endemic sponsor in the game. |